īy early 2019, he had 10 million subscribers on YouTube. He started a clothing line, Sisters Apparel, and a makeup collection, the Sister Collection, made in collaboration with cosmetics brand Morphe Cosmetics, in November 2018. His first appearance was in advertisements for CoverGirl's So Lashy mascara.
The appointment was met with significant praise on social media. In October 2016, when he was 17, he became the first male brand ambassador for cosmetics brand CoverGirl. A tweet of him retaking his senior portrait with a ring light and makeup on went viral in September 2016. In December 2015, Charles started a YouTube channel where he began posting makeup tutorials. After teaching himself how to apply makeup, he soon began doing it professionally for girls in his area. Describing his high school experience, he stated, "I did get bullied a lot in high school and personally, I just ignored it." Charles began working as an amateur hairstylist and started doing makeup after being asked by a friend to do her makeup for a school dance. He attended Bethlehem Central High School, where he graduated in 2017. His younger brother, Ian Jeffrey, works as a model. James Charles Dickinson was born on in Bethlehem, New York, to parents Skip, a contractor, and Christine Dickinson. After being accused by several underage boys of online grooming, Charles admitted to sexting with two underage boys.
His career has included multiple online controversies, including a widely publicized feud with fellow beauty YouTuber Tati Westbrook in 2019. He has released an eyeshadow palette and created a makeup line in collaboration with Morphe Cosmetics, and has received numerous awards for his work on social media, including two People's Choice Awards, three Streamy Awards, one Shorty Award, and one Teen Choice Award. In 2020, Charles hosted, directed, and co-produced the YouTube Originals reality competition series Instant Influencer. In 2016, he became the first male brand ambassador for CoverGirl after a tweet featuring his makeup went viral online. While working as a local makeup artist in his hometown of Bethlehem, New York, Charles started a YouTube channel, where he posts makeup tutorials.
James Charles Dickinson (born May 23, 1999) is an American beauty YouTuber and makeup artist.
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